As a website owner and content producer, there is always a stress to be producing more. More content, more images, more video. Just more.
And this content takes a lot of time and effort to produce, which is why they say today that every website owner is also a publisher. There is really no way around this.
But one method of producing content, without the time associated with it is by letting the users do it for you. This is called User Generated Content or UGC.
Benefits and Impact of User Generated Content
And in a post on SEMRush they have talked about many of the benefits associated with using such UGC content on branded websites such as yours. Another post you might like to read where many more benefits are mentioned is this one here.
There is also a lot of impact associated with having user generated content on your site as well, as covered in this detailed post.
Different Types of User Generated Content
It is easy to talk about user generated content without telling you the options, so first let us take a look at those.
There are a few user generated content options you can choose, depending on the kind of site you have and the users you want to have produce.
One of the oldest, yet most useful forms of UGC is forum content. This is where you have discussion centred around topics and categories of your choice. They will of course depend on the topic of your website.
So one example of this could be a website for dog owners, and the forum could be a place where owners talk about problems and training method related to their dogs. There are many other possible discussion topics, and the content generated by the users themselves can be immense.
Amazon is perhaps the biggest and most well known of all the user generated content sites in the world. They have made it possible to create reviews and lists and other user generated content that means that apart from listing their products, the users do all the work. At least, it can seem that way.
In fact in some cases, the very top reviewers on Amazon get some additional benefits than just being well known.
User reviews are a great way of creating useful content for e-commerce stores, and also differentiating yourself in search results from your competition. Why is this important? well you have to imagine that all websites with the same products will often have the exact same description that was created by the manufacturer. People are lazy, that is true. So by having your own reviews on the product page, you are creating unique content that Google can index and rank you higher in the search result pages for.
Most websites have blog posts, and at the bottom of those blog posts are often reader’s comments on the content of the post itself. This is a perfect way of extending the content itself, especially if the topic is worthy of deep discussion. Often some blog posts on popular blogs can number in the hundreds, and extend the content way beyond the original post itself. Obviously this is a great place for readers to come and discuss issues on your website as well as create content for Google to index.
Video and Image Submission
With the web moving more towards the visual, people are more than happy to create and upload content to your website that is either images or videos. Competitions are one of the best ways to make use of this trend, rewarding your readers for uploading the best or most creative image or video centred around your product. What better advertising and content is there, than user created, based on your products and numbering in the hundreds. Many successful brands have leveraged this idea to huge success.
There are lots of benefits and impact of user generated content on your website as we have covered in this post. But on top of this, you have lots of options to add this type of content and created it without even lifting a finger. Ok you have to do a little bit, but not as much as you might think.
Experiment with it on your website and let us know how you get on.